How Not to Launch a New Product

I posted a couple of weeks ago about a new guide from Kelvin and Adam, the creators of BANS, that was supposed to be available within a week or so.  Since then, there have been several notifications about a delay in the launch.  These delays have caused a stir on the Build a Niche Store forum and most people posting seem to have lost excitement and confidence in the guide and it’s creators.  But that is not unusual for the forum lately.

Are they really working on a new launch platform, are they playing with us and trying to create excitement with their teasers?  I don’t know, and personally I really don’t care.  With all the changes in affiliate marketing, including the use of BANS to create affiliate websites, I have lost my momentum and ability to even come up with a idea for a new niche site and need something to help me change that.

There is a lot of FREE information out there, but I have found that it usually only provides a shell without much structure.  In other words, you can find out what to do, but no guidance for how to do it – unless you buy something or pay a monthly membership fee.  There are some exceptions to this including The Niche Store Builder and Build a Niche Store Blog.

The paid membership sites provide information and tools as long as you are a member.  I have tried a few and some are really good – Crowd Mountain being one.  However, you are fed information in increments to keep you paying the monthly membership fee to get the installment and keep using the tools.  Nothing wrong with that especially if you are new to niche marketing and want to take it really slow.

However, I need a step-by-step, all encompassing and easy to follow guide that I can buy once for an affordable price, and refer back to whenever I need it.  My hope is that the guide Kelvin and Adam are launching will be that guide and more.  Do I plan to buy it?  I think so.  I’m not committing to a “yes” until I know what I’m buying.

Here is an excerpt from the last email update for the guide from July 12th:

According to an update email this morning, the guide will be launched later today – tic-tock, tic-tock…

What will you do?  Is this tease and delay launch tactic building excitement or making you skeptical?

Tags: bans, Build a Niche Store, The Number 1 Way to Make Money Online